2 million people work in the country’s creative industries

According to Eqtesadonline, quoting Tasnim, Issa Mansouri, Deputy Minister of Development and Employment of the Ministry of Carba, referring to the platform of virtual exhibitions of Iranian culture and art, said: “I hope to see growth, prosperity and a bright future for the country’s culture and art soon.”

The platform of Iran’s virtual culture and art exhibitions was symbolically unveiled in cyberspace in the presence of Issa Mansouri, Deputy Minister of Employment and Entrepreneurship Development of the Ministry of Cooperatives, Labor and Social Welfare, Amir Hossein Asadi, CEO of the National Foundation for Cultural Technologies Development and a group of artists .

Deputy Minister of Entrepreneurship Development and Employment of the Ministry of Cooperatives, Social Welfare added: “In this platform, modern tools have been used to achieve the goals.”

Noting that it is not the government’s job to intervene in the private sector, he said: “The approach is to help shape the market and eliminate its inefficiencies.”

Mansouri pointed out that this intervention and the formation of the market should be in such a way that all actors can play their roles well: in this series, all roles should be seen in a connected way.

He said that field visits and general analysis indicate that there are unformed or incomplete markets in the field of culture and art, adding: “For this reason, artists do not enjoy the economic benefits of these areas or economic benefits in these areas are coherent or It is not systematized.

The Deputy Minister of Entrepreneurship Development and Employment of the Ministry of Cooperatives, Labor and Social Welfare stated: The management of the cultural, civilizational and artistic system enables all actors to play their role well in it.

He pointed out that in the country, the completely traditional view of art has changed to the industrial view, adding: “The industrial period has its own belongings and the view of markets and financial services should also be considered.”

Mansouri pointed out that the financial markets have not been seen in the art industry, adding: “While the industry is moving forward in the form of knowledge-based, the desired advantages have not been created in the art industry.”

The Deputy Minister of Entrepreneurship and Employment emphasized: In order to introduce the belongings of this period, which is the fourth wave of industry, and to introduce our original culture and art to the world, we must create cultural and economic foundations that have been found from within the private sector. Take on roles.

Mansouri pointed out that the task of these foundations is to create platforms where actors can play their role by maintaining originality and identity and observing norms, adding: “In these few years, the Ministry of Cooperatives, Labor and Social Welfare has made efforts to create these institutions.” has taken.

He pointed out that one of these institutions is the Foundation for the Production of Cultural Content: The mission of this foundation is to create platforms in which culture and art can find themselves and ultimately shape its market. In the near future, effective measures can be taken in this area by observing the necessary principles and rules.

Deputy Minister of Entrepreneurship Development and Employment of the Ministry of Cooperatives, Labor and Social Welfare, noting that the direction of thought and taste of people and communities in this area is decisive, added: “Efforts have been made to manage what shapes the market on this platform.”

Referring to the formation of a new space in the field of culture and art, he stated: In this space, a platform should be provided so that consumers can accompany artists in the production of art products online.

Mansouri stressed the need to provide a platform for establishing a real and meaningful relationship between the producer and consumer of works of art and culture: If this platform is provided, the real feeling of the artist will be transferred to the user of works of art.

Deputy Minister of Employment and Entrepreneurship Development of the Ministry of Cooperatives, Labor and Social Welfare, pointing out that the authenticity of the cultural and artistic industries must be proven, added: “In the creative industries, the category of originality and the issue of copyright is very important.”

He stressed the need to use blockchain tools and artificial intelligence in this area, adding: “People at the end of the chain, who are the consumer, should finally realize that this product is original, copyright and the rights of the producer and artist.” This art is observed in it. This platform should make it possible and convincing for the owner of the art to get the maximum benefit.

He called the economic benefits for the artist and the art owners important and added: “If this happens, the creative art industry will be dynamic, otherwise it will remain in the traditional style, working in one room and at best in international exhibitions.”

The Deputy Minister of Entrepreneurship Development and Employment of the Ministry of Cooperatives, Social Welfare stated: On the other hand, artists must provide the capacity to respond to this large market.

Asked if an art product could be in increasing demand, he said: “By adhering to the originality, rules of the game, technical considerations and technology in this area, we can expand up-to-date capacities in this area.”

Mansouri, pointing out that the Ministry of Cooperatives, Labor and Social Welfare is responsible for entrepreneurship and employment development in the country, added: “From the perspective of entrepreneurship in the field of creative arts industry, we can expect good products in this field and good employment will be created not only artists.” , But also cultural and artistic staff will benefit from it.

The Deputy Minister of Entrepreneurship and Employment added: “Our estimate is that about 2 million people are active in the country’s creative industries, and by creating this platform and using the innovation of thought, art professors will benefit in this field.” The country’s share of the world’s economy and creative industries is also increasing.

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