In a world that has become an industrial workshop, selling the product in the traditional way is a method of destruction, and up-to-date companies are aware of this point and innovate with the help of risk-taking and modern people. This has recently happened at Ronix International, a tool company that has pushed new frontiers with the help of digital technologies and up-to-date marketing.
In this regard, Haddad Pejum, Senior Director of Information Technology Ronix International, referring to the capacities that lie in the Iranian and international tool market in a few steps, explained the company’s plan for change in this sector.
“What is Ronix’s special job in the market for the production and sale of tools,” said Haddad Pejum, who focuses on Ronix International’s digital field and meeting the needs of a wide range of audiences and people in need of tools.
It is important for us to deliver the tools needed by people in the manufacturing and commercial sectors and the home consumption sector very quickly and at a lower cost. As an important part of the work is based on a platform of digital and technology-based frameworks, the pursuit of this work in this context with the development of technical infrastructure in the past few years has been done by Ronix International and is now in the final stage.
He noted: “Given that the majority of our target community in the tool industry are among the people who are more interested in buying in the traditional market, show less desire to buy tools online and avoid digital technology, we tried to collect Information and make it attractive To buy from the online tool store, we offer solutions tailored to the use of digital marketing.
Surveys by the Ronix International IT team show that our audiences, among tech professionals and service careers such as carpenters, blacksmiths, mechanics, and others, are less familiar with cyberspace searching or at least purchasing the tools they need. They do not. Therefore, Ronix in the tool industry, while paying attention to the entry of new generations in the industry, from technical people familiar with online shopping and web search, has adopted a solution that will help the Ronix International Company in the Iranian tool market.
Referring to the technological gap between Iran and other parts of the world, the Chief Technology Officer of Ronix International stated: “Despite the internal inability to supply technological products to the global market, in our country, we can make constructive decisions based on our potential and human capital.” Removing barriers such as sanctions in the short time this passenger of this high-speed train is passing through our time and taking successful steps in this field by focusing on B2B marketing at the international level.
He emphasizes the development of digital marketing in the industrial sector: “Content production in this regard helps us to achieve the goals set by Ronix International in the field of tools.” Becoming a Google trend today is possible not only through name and money but also from content production.
This issue has been included in the main programs of the Ronix International IT team and has become the idea of a digital content production plant. The program, which has achieved its goal by hiring and attracting skilled manpower in the fields of industrial photography, graphics, content strategist and design, has produced content in eight different languages. This is one of the main axes of Ronix program to create an effective brand in the tool market of Iran and the world.
Pointing to the importance of content monitoring to understand the effectiveness of the policies adopted by Ronix, Haddad Pejum pointed out an important point:
The way to enter the international markets, which is the focal point of Ronix International’s goal, is to pay attention to the important circle created in the content production plant, which includes production, publication, impact assessment, and so on. Why is it impossible to fight with world famous brands such as; Diwalt, Makita and Bosch are due to the high technical and content capabilities and very detailed history of these companies. Ironically, this is also the fulcrum of Ronix International’s goals, which attack the market from a different region. Digital marketing through the production of accurate content leads to a level of impact that is indescribable.
Recalling the success of Ronix International in connecting audiences and buyers in 40 countries, the digital marketing expert noted: “More than 50% of this success is due to the adoption of programs in the field of digital marketing and here are interested experts in this field who are looking for They are a suitable job with innovation and creativity in an international company, we invite you to visit Ronix website https://www.ronix.ir in order to attract experts.
Following the completion of its teams, the developing company Ronix always seeks to attract specialized and efficient staff and welcomes the presence of active and dynamic youth.
“Our effort has been to move between the needs of domestic and foreign buyers in a way that covers both sectors well and makes this firm a real model for production and sales with the optimal use of technology and space,” said Ronix International’s Chief Technology Officer. Virtual approach in a completely competitive environment.
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